Client Project | 4-5 months
ESTABLISHING
AN IDENTITY
Lifetime Brands hired Harry Allen Design, where I was working, to create a brand and design language for their entry-level products, which were getting lost in the crowd of other brands' offerings.
ENTERING
MID-PROJECT
The project was already into its first concept stage when I was given responsibility.
The proposals were purely aesthetic at this point and was past only one round
of client approval.
PRODUCTION REQUIREMENTS
The design was modified to fit the technical constraints like material type, material limitations and construction given to us by the client's engineering department, and also the practical constraints of volume and dimensions.
DESIGNING PARTS
The designs were revamped to be fresh, but still along the same aesthetic lines, to incorporate the parts of the mug like the lid, the inside and outside walls and also the vacuum seal between the two. Prototypes were sent by the company to test ergonomics and construction.
CROSS MUG
AND TUMBLER
The cross mug is designed to be a simple form that is instantly recognizable, without unnecessary elements. The handle and disc on the lid are glossy plastic to create a contrast with the matte finish of the mug.
DOUBLE STRAP
STAINLESS
The mug was designed to have a form that was unique and could be used as an identity for the brand. The lid was designed from scratch as a completely new element to be seamless when sealed but have a single-handed usage mechanism.
RETHINKING THE LIDS
We had to design lids for these mugs from scratch to have a simple and single hand usage while having a seamless aesthetic.
The internal parts were designed to be sealed and spill-proof.
FIRST RELEASED
DESIGNS
The cross handle mug and double strap stainless steel mug were on display at the International Home and Housewares Show 2018 in Chicago.
Desktop and tumbler versions of these were also released and will be on sale soon.
PRESS
COVERAGE
The range, designed during my internship at Harry Allen Design in New York was unveiled as part of Lifetime Brands' releases at the International Home and Houseware Show 2018 in Chicago and mentioned in various articles.